Lange hielt sich das Gerücht oder viel mehr die Hoffnung, dass der Nike Air Mag am Zurück in die Zukunft Tag, dem 21. Oktober 2015 von Nike neu aufgelegt wird. Gestern war nun der Back In The Future Day und die self-lacing Sneaker sind nicht erschienen, aber immerhin hat Nike die begehrten Schuhe nun offiziell angekündigt. The Nike Mag 2015 wird im Frühjahr 2016 erscheinen. Die Auflage ist streng limitiert und man wird die gefeierten Sneaker nur zu Gunsten der Michael J. Fox Foundation for Parkinson’s Research ersteigern können. Bei der Auktion 2011 erzielte die Nike Mag Auktion 4,7 Millionen US-Dollar.
Die Michael J. Fox Foundation for Parkinson’s Research hat gestern dieses Video von veröffentlicht, das Michael J. Fox beim Anprobieren seiner neuen Nike Mags zeigt.
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Dies ist die offizielle Pressemitteilung zum Nike Mag 2015:
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, „We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.“
Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe“™s first, and most celebrated, wearer.
This innovation advances what was coined the Nike Mag“™s „power laces,“ combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer“™s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.
Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.
„By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,“ added Parker.